The 2017 Benefits Under The Lens Survey by Mercer Marsh Benefits showed that 53% of employers communicate with their employees once a year about benefits. And the once a year communication is typically carried out in two standard ways: in person at the renewal session or by giving employees a handbook.
Increasing the frequency of communication is one of the quickest ways for employers to boost employee engagement and appreciation of their benefits, and it’s worthwhile as employees who feel their needs are being met are 2x more likely to advocate.
What’s the best way to do this? For employers, making the experience digital is the future. However, this does not mean changes need to be made to the benefits design as there are many ways to enhance communication methods.
4 tips to make your benefit communication more like a consumer experience
On brand: The names of brands are everywhere –on billboards, television, in shops, etc. showing that commodities and how we perceive them play a pivotal role in our lives. Therefore, branding your digital experience plays an important role in ensuring employees recognize the importance of benefits and it also helps to boost awareness.
Interactive: The days of encyclopedia-sized employee handbooks filled with pages of extensive benefit entitlements written in insurance jargon are a thing of a past. However, a more user-friendly employee handbook is still relevant, and employers are now advised to create responsive materials that function like an app or website instead of static ones, to help employees communicate effectively.
Personalized: Our research shows that by adding a personal touch to employees’ benefits information helps to develop an individual journey. An example of this is using personalized videos with individual names embedded in the clip to show employees their statements. This approach increases action, trust and appreciation among staff.
Social: Everyone (pretty much) is on one social media platform or another and employers need to take advantage of this by leveraging what their employees are saying on these channels. Sharing positive stories from employees about their benefits or their enjoyment working for the company is a fantasticway to attract talent and boost morale. It also reinforces your standing as a company.
Utilizing these 4 tips will help increase awareness of benefits, explain what employees get out of their benefits, help employees understand which plan is right for them, and, finally, the employees will share their experiences and speak positively about it.